Studies3

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Studies3

A Study of Additional Customers and Economic Impact on Regional Industries Brought by Professional Baseball
-Case Study of Fukuoka Softbank Hawks -

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Fig.1 The number of stops per year

ABSTRACT:
Entertainment is an important factor in attracting people to the center of a city, especially entertainment that requires many people to be in one place at the same time, as with professional sports, theatrical shows and concerts. In this study, we focused on professional baseball, which is community-based and has a positive impact on the city, and compared it with other forms of entertainment. The features of visitor behavior and the economic effect on the city were analyzed by using questionnaires provided to visitors who came to see the Fukuoka Softbank Hawks.

DETAILED:
In order to maintain a vibrant urban economy, it is essential to attract people to the center of the city. However, the department stores and movie theaters that had been playing a major role in attracting customers to the city center have been declining in popularity. Therefore, new industries that can attract large numbers of people to the urban core are expected to arise.

Since entertainment, as typified by professional sports, theatrical shows and concerts, requires that many people be in one place at the same time, it can be expected to play an important role among industries that attract people to the center of the city, even in the age of the Internet. In this study, we focused on professional baseball, because it is community-based and has a positive impact on the city, and compared it with other forms of entertainment. The features of visitor behavior and their economic effect on the city were analyzed by using questionnaires provided to visitors who came to see the Fukuoka Softbank Hawks.

1) Visitor behavior before and after a baseball game.
It was estimated how many people stopped at places other than Fukuoka Dome (the baseball dome) per year due to the Fukuoka Softbank Hawks (Fig. 1). The results showed that a great number of people stopped in the city, especially in the urban center. Figure 2 is a graph showing what the visitors did when they stopped, and it indicates that many visitors stopped to go shopping or for a meal. Visitor behavior before and after the game was classified into three categories of "only watching a game," "stopping in somewhere," and "overnight stay." The visitors' behaviors were then analyzed in accordance with the classifications (Fig.3). The results indicate that couples and those who come from more distant places have a greater tendency to stop in somewhere.

2) Figure 4 shows the amounts the visitors consumed. It shows that visitor consumption depended on each visitor's individual attributes. The productivity spillover effects are examined, using visitor consumption and the inter-industry table (keeping track of the trade of goods and service each year in a certain area). "Productivity spillover effects" means, for example, when visitors have lunch at a restaurant, it leads the restaurant to more sales and causes the restaurant to purchase more produce from their suppliers than before. The restaurant's employees and the suppliers tend to earn more money. Some money is saved, and the rest of the money is consumed. This gives the restaurant sales a boost again. Money flowing in this way is called a productivity spillover effect. The productivity spillover effects for Fukuoka and Japan were estimated (Fig.5) in this study, and indicated that major economic effects extended to various industries.

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Fig.2 The purpose of the stops


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Fig.3 Visitor behavior before and after a baseball game


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Fig.4 Visitor consumption


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Fig.5 The productivity spillover effects for Fukuoka and Japan


Land Use Policy and Disaster Risk Reduction Laboratory, Disaster Risk Reduction Research Center,
Faculty of Engineering, Kyushu University
Professor Kenichi Tsukahara
Assistant Professor Noriyasu Kachi
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